Are you having trouble getting your website to rank high on the search engines? If you are, this could be a sign that it is not constructed to be search engine friendly.
You may be asking yourself what does this mean, how can I fix it and what shall I do next?
Besides using a good well established SEO Company like http://clearskyseo.co.uk that will push your site to the top of the search results, there are a few things that you could do to on your own get ahead of your competition.
Here we can provide some tips to ensure you get found correctly and you build a nice webpage that will attract many new visitors.
Understand How to Use Keywords
Some websites do not properly use keywords correctly and this could be one of the reasons that it is ranked so far down the list. Keywords are the search terms used by visitors on the search engines. Sometimes they are single words and other times they are actually keyword phrases. If these are not used correctly throughout your website, not only will the search engines have difficulty analysing your content, but also web visitors could have trouble finding you in the search results.
Keywords are a vital component of the search engine optimization process. They should be included in such things as your content and tags.
Most content should have keywords naturally used throughout it. Do not overuse keywords to the point that you lose the meaning of the information you are trying to share. This would be considered as spam. Most people use about one to three per cent density on keywords today, because the search engines are looking for a more natural flow to the content than they used to in years past. The content and the Meta tag on the page should go together. Keywords can be researched by using Google Keyword Search tool or other similar programs on the Internet. Choose ones that you can compete with the best not necessarily the highest-ranking ones. Remember, unless you are an established website, you may have a hard time competing with the most popular keywords.
Page titles are important for making your website search engine friendly. This title helps the search engine algorithms provide the right relevant page in the results. When a page is not titled, the search engine may not find it and thus leave it out of the SERPS (Search Engine Results Pages).
Are the Menus on Your Website Crawl able?
The Problem with Images and Other Non-Textual Elements
Search engines do not find images easily and this goes for any non-textual elements on your website. The technology is not advanced enough for the spiders, bots, and crawlers to recognize these types of elements on your website by themselves. However, with the proper inclusion in the HTML text written, during the development of the website, these elements are more discoverable by the search engines. It depends on the non-textual element as to the proper way to code it within the HTML.
How Links Help
Links help the search engines find your content. They can be placed within the content using keywords and other words that are hyperlinked. This helps the web visitor know what type of content they are attached to, without the need for overdoing, which could turn into spam rather than a constructive SEO technique. An example of this could be something like “Click Here” or say the keyword was dog you could hyperlink a URL to the word “dog”.
URLS need to be in such a way as to not confuse the search engines. These become weighed down unnecessarily by adding too much information into them. An example of this is http://www.dogtreats.com/productline.php&455=prod500&subproduct is confusing. However, when the URL is changed to “http://www.dogtreats.com/productline/455/prod500/subproduct/” the crawlers, bots, or spiders can read it much easier.
A Sitemap is Essential
A sitemap allows visitors to find everything included on your website. This feature also allows the search engines to index the content of your website easily, since the sitemap contains links to the various items, as stated above. In addition, sitemaps are easier to navigate than more detailed menus are. HTML and XML are both effective means of creating sitemaps, so the web crawlers, bots, or spiders can notice them.
Update Your SEO
Things do not stay the same on the Internet on a daily basis. Some keywords that were high rankers last week may rank low this week. Search engines also are constantly changing or tweaking their systems for ranking sites. Your content will become stale and boring, if it is always the same. Rewrite content or write completely new content and add it to your site to replace content that has been there for a while. Add more graphics or videos from time to time to keep the interest up with your visitors and the search engines. Google and the other search engines do notice new additions, as long as they are designed with them in mind.
These are just some of the things your website needs to be search engine friendly. It is an on going process to keep your website showing up in the search results, as close to the top of the list as possible. You cannot just lay back and think the website will do all the work. The competition is fierce on the Internet and the friendlier your pages are for the search engines to index the better results you will receive from your efforts!